FUSION is...

When applied to strategic marketing and corporate communications, FUSION is defined as the creation of an effective creative and communication approach that helps a company stand out from the competition.

Company president Dean Mailey has 25 years experience in the Canadian media and advertising industry. With a background in newspaper, radio and television as a writer, and on the air prior to entering the market field, Dean provides clients with a wealth of practical, street smart expertise in how to leverage these, and emerging mediums, effectively and efficiently.

Dean opened his first full service advertising agency in 1980 and over a 12 year period was responsible for building one of the largest retail agencies in Western Canada. His clients were among the area's most prominent retail organizations including A & B Sound, GM Dealer Group, and numerous large franchise organizations.

FUSION Communications opened as a corporate communications consultancy in 1992 and has assisted some of North America's best known brands including RBC Financial Group (formerly Royal Bank of Canada), Princess Cruises, Denny's Restaurants, and Colliers International and many others.